St. Moritz magazine - Views from the top

ISSUE 1

The official publication of St. Moritz takes a fresh look at the refined living, world-class culture, exhilarating sports and pristine natural beauty that can only be found in this mountain metropolis. The launch issue includes a feature on the Snow Polo World Cup St. Moritz; a tour around conceptual artist Rolf Sachs’s sporting Alpine home; a revealing interview with PR maven Karla Otto; all the fashion essentials you need to stay chic and cosy at 1,856 metres above sea level; and much more.

St. Moritz magazine is published by ESTM AG and edited, designed and produced by Winkreative, the global creative agency founded by Monocle editor-in-chief Tyler Brûlé. Inspired by the sense of perspective and clarity of thought afforded by St. Moritz’s lofty position, Winkreative took a unique approach to creating the magazine, with editorial features that convey “Views from the top”, a larger print format, a stacked logotype and art direction that makes the most of the area’s striking light and shadow.

The magazine has a circulation of 55,000 and will be distributed via select retailers internationally in target cities such as Zürich, London, Milan and Los Angeles, as well as across the Monocle network worldwide.