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Postcard box St. Moritz

Availability: In stock

CHF 49.00

Quick Overview

Vintage St. Moritz posters are in international demand like never before. Restaurants, offices, or boutiques in Paris, New Zealand, Dubai, Japan or the US adorn their walls with St. Moritz posters from the early 20th century. The real icons all date from the period be fore the Second World War. Even back then the posters accomplished their advertising goal: to prompt feelings of wanderlust and add zest to St. Moritz. St. Moritz has recognized the advertising impact of posters early on and hired outstanding artists accordingly, such as Hugo d’Alesi, Wilhelm Burger, Emil Cardinaux, Karl Bickel, Eduard Stiefel, Charles Kuhn, Hugo Laubi and Walter Herdeg, amongst others.

The posters show St. Moritz not only as a winter sports resort, but also as a climatic health resort and in summer even a pure bathing resort. This internationally renowned health and recreation resort’s endeavours not to be dependent solely on word-of-mouth propaganda led then to purposeful tourist advertising. Always with the same goal: to arouse the desire to travel, to inform about destination possibilities, and to encourage spending vacations in St. Moritz. This collection of 50 postcards gathers the best poster subjects from that period and provides an artistic insight into the dream destination St. Moritz


50 postcards. 11,5 x 17 x 4,2 cm, Box. ISBN 978-3-03818-076-0.
© 2016 Shop St-Moritz